可用性测试的实践途径（英文）.pptVIP

Practical Approaches to Usability Testing WEB2000 Practical Approaches to Usability Testing WEB2000 Optavia Corporation 608.260.9000 Practical Approaches toUsability Testing Julie Nowicki President Optavia Corporation Goals Put usability testing in perspective In the bigger picture of usability Compared to other techniques Understand the breadth of usability testing methods available Be able to focus and choose the right method Depending on the web site’s development stage Balancing resource costs against benefits of various methods Topics The role of usability testing Definition and comparison to other techniques Designing the usability test Planning Choosing specific methods Tuxedos or jeans? Summary: Getting what you want And what your customers want! E-commerce and Usability Three E-commerce segments B2C (Business-to-Consumer) B2B (Business-to-Business) B2E (Business-to-Employee) All focus on the customer Ability of customer toeffectively complete a task, withhigh satisfaction levelsis key to the bottom line Qualities of a usable Web site Learnability Can customers easily grasp how to use the site the very first time? Memorability Do customers remember how the next time? Ease-of-use Can customers navigate easily? Is the design consistent and predictable? Efficiency Can customers complete tasks and transactions effectively? Appeal More than visual: do customers feel positive about the experience? How can usability testing help? Characteristics of a usability test Uses real customers (users) Customers perform actual tasks with the site or a prototype Data is recorded May be qualitative or quantitative Includes customer comments Provides objective information Facilitated by a skilled specialist Observed by a skilled specialist Limitations of usability testing Based on a few customers Guinea pig effect Test environment cannot duplicate the real world Users know they are being watched Not thorough by nature Testing a few tasks, not ever