COKEANDPEPSI.pptVIP

Case Study Coke and Pepsi Learn To Compete in India Coke and Pepsi: STP PepsiCo S: Geographic/ Demographic T: 15-25 age group in NW around major cities P: Drink for the youth Coca Cola S: Geographic/ Demographic T: Urban group(India A) Rural youth group (India B) P: Drink for refreshment Coke and Pepsi: 4Ps-PRODUCT Category PepsiCo Lehar 7UP-local taste Slice Teem, Limited edition Pepsi-Blue Mirinda Lemon, Apple, Orange, etc Aquafina Gatorade…. Coca Cola Thum-Up, Limca, Citra, Slice Teem, Gold Spot and Mazza (inorganic)