创业计划书——茗香阁.docVIP

东 宝 杯 企 业 计 划 书 目录 第一章 项目概要 1.1企业背景·····························································1 1.2企业简介·····························································1 1.2.1市场概貌·························································3 1.2.2营销策略·························································3 1.2.3管理计划·························································3 1.2.4财务预测·························································3 1.2.5团队·····························································3 1.3核心产品·····························································4 第二章 市场分析 2.1 PEST分析··················································8 2.1SWTO分析·················································11 第三章 公司战略 3.1市场细分···························································13 3.2 市场定位和营销策略分析············································15 第四章 运营管理 4.1日常经营管理·······················································19 4.2人力资源管理······················································21 第五章 财务管理 5.1融资渠道··························································24 5.2金用途··························································24 5.3供应商····························································26 第六章 风险管理 6.1风险预测与风险监控················································27 6.2风险应对措施······················································29 第七章 实施措施 7.1 组织机构··························································30 7.2 具体操作··························································34 一、项目概要 1.1企业背景 中国茶文化源远流长，有着密切的关系。茶文化是茶与精神的结合，并通过茶艺表现精神。兴于中国唐代，盛于宋、明代，衰于清代。中国茶道的主要内容讲究五境之美，即茶叶、茶水、火候、茶具、环境。茶文化包括茶叶品评技法、艺术操作手段的鉴赏、美好环境的领略等整个品茶过程的美好意境。其过程体现形式和精神的相互统一，是饮茶活动过程中形成的文化现象。它起源久远，历史悠久，文化底蕴深厚，与宗教结缘。全世界有一百多个国家和地区的居民都喜爱品茗。有的地方把饮茶品茗作为一种艺术享受来推广。各国的饮茶方法相同，各有千秋。中国人历来就有“客来”的习惯，这充分反映出中华民族的文明和礼貌。?张大复说：“世人品茶而不味其性，爱山水而不会其情，读书而不得其意，学佛而不破其宗。”他想告诉我们的是，品茶不必斤斤于其水其味之表象，而要求得其真谛，即通过饮茶达到一种精神上的愉快，一种清心悦神、超凡脱俗的心境，以此达到超然物外、情致高洁的仙境，一种天、地、人融通一体的境界。 公司的使命和目标： 通过不断添加新的元