英语必修Ⅳ牛津译林版Unit1课件16阅读—教学课件.pptVIP

Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? Discuss the structure of the text Reading Strategy Subject: Information support the idea: (1) (2) (3) Conclusion: Debate: Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Write a short passage about the advantages and disadvantages of ads. * * Reading Advertisements 1. Do you like advertisements? What kind of advertisements do you like ? why? 2.Which advertisements are commercial advertisements and which are public service advertisements? 3. Can you give some examples of these two types of advertisements? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Answer the following questions. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare. Answer the following questions. Because although the ads do not lie, they do not tell you the complete truth. In 1996. Because they are meant to be helpful , and by following the advice in PSAs, we can often learn a lot. Answer the following questions. Part1:Introduction of adve