如何拓展对农电视新闻节目的发展空间——以河北电视台农民频道《三农最前线》为例.pdfVIP

摘 要 摘 要 我国对农电视新闻节目处于起步阶段，无论从数量、内容还是形式上都难以满足广 大农村受众的需求。面对广阔的农村市场，电视传媒如何发挥优势，渐进性地建构对农 电视新闻栏目，以新闻为龙头整体提升对农节目的品牌，是学界和业界亟待探讨的问题。 本文以河北电视台农民频道电视新闻杂志栏目《三农最前线》为个案，采用社会调 查的方法，对河北农民接触媒介的现状、农民的收视习惯以及农民的收视需求展开调查。 通过对调查结果的统计分析，结合其他对农电视新闻节目的成功范例，对农电视新闻节 目应在节目资源、节目内容、节目形式三个方面拓展对农电视新闻节目的内部空间，同 时采取各种方式进行对农电视新闻节目的炒作和宣传，拓展对农电视新闻节目的外部空 间。 关键词 对农电视新闻节目 发展空间 三农最前线 I Abstract Abstract Our country is at the start stage to the agricultural television newspaper item, regardless of from the quantity, the content or in the form all with difficulty satisfies the general countrysides audiences demand. Facing the broad rural market, how does the television media display the superiority, gradual constructs the construction to the agricultural television news column, take the news as the main item whole promotion to the agricultural program brand, is the question which the educational world and the field urgently awaits to discuss. This article takes the Hebei television station farmer frequency channel television news magazine column Three Agricultural Most Fronts as a document, uses the social investigation the method, contacts the medium to the Hebei farmer the present situation, farmers reception of TV custom as well as farmers reception of TV demand launches the investigation. Through to the investigation result statistical analysis, unifies other to the agricultural television newspaper item successful model, to the agricultural television newspaper item should in the program resources, the program content, t