关于菱光售向海外的途径.ppt

LINGGUANG 成员：周雪婷 李姗姗 王佳慧 姜婷婷   LINGGUANG prospect 1：The introduction-Li Shanshan 2：How develop—Zhou Xueting  3：build brand image—Wang Jiahui 4:LINGGUANG prospect-Jiang Tingting Analysis in domestic market ■our main business in the domestic ■production ■ certifications we’ve got these years ■other strengths: ?The marketing network strengths 1.sufficient supply, and financial strength 2.distribution, information feedback, after-sales service system; 3. years of experience in franchise operations and management 4. good corporate image and customer word of mouth 5. imported production lines and skilled staffs. Future plan 1. Enter into the Northern America market 2.Target group 1.18-50 crowd 2. The height is not ideal 3. Note images have the purchasing power How to enter the overseas market Strategy: Begin to make customized leather shoes . Like a brand: SHOEMAKER Reason: Many examples show that domestic mode does not work at abroad Strategy Do not take the usual way The localization strategy Keeping up with fashion strategy characteristics high quality Elevator shoes Innovation Three kind of leather shoes Recreational leather shoes Formal leather shoes Gentleman leather shoes About the location In the centre of the prosperous city Reason:1 :Raise the public’s awareness 2:large number of floating population About the decoration About Leather Cowhide Pigskin sheepskin Advertisement SLOGAN: BE YOURSELF----LINGGUANG sales strategy Development strategy- Divergent strategy About price Prospect Expand market share, we need to make different strategies according to Ling Guang shoes’ features. Prospect In macroscopic view expand the customers group main business is still in the hands manufacturing Our company focuses on the student of college and staff of large company ,it is a big market. In Microscopic view Ling Guang company needs to make corres