关于Ecommerce的负面影响论述(英文版).pdfVIP

On the Negative Effects of E-Commerce: A Sociocognitive Exploration of Unregulated On-line Buying Robert LaRose, Ph.D. Department of Telecommunication Michigan State University, USA Abstract There is mounting anecdotal and survey evidence of unregulated buying on the Internet, including impulsive and compulsive buying that in extreme cases may constitute a behavioral addiction. Learning theory models of unregulated buying were critically reviewed and reconceptualized in terms of the self-regulatory mechanism from Bandura’s (1986) social cognitive theory. A new explanation of unregulated buying was proposed in which depression weakens effective self-regulation. Features that may have encouraged or discouraged unregulated buying were identified at popular electronic commerce sites. Many features may have disrupted accurate self-observation and fostered advantageous social comparisons with other excessive shoppers. The potential for unregulated consumption to disrupt orderly electronic marketplaces was discussed. Introduction E-commerce introduces a new relationship between electronic media and the consumer by mediating complete retail transactions. The psychology of retailing has traditionally been the purview of consumer psychologists, who call our attention to aberrant forms of consumer retail behavior that are collectively referred to here as “unregulated buying.” These include impulse buying (Rook Fisher, 1995) that is unplanned and spontaneous, compulsive buying (Faber O’Guinn, 1992) that preoccupies shoppers to the point of disrupting thei