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阅读理解2014·山东省齐鲁名校高三年级联合测试When I was growing up in the suburbs of New York,our first local Earth Day was organized around a drive to a town field where families were urged to dump items from their basements for recycling rather than tossing them in the trash.It was an eye-opening concept for a kid in 1970.
But as an environmental reporter,I have come to dread (非常害怕) the large amount of deals and promotions that arrive via e-mail or in my office or home mailbox on Earth Day.Like Valentine’s Day,Earth Day has become a huge marketing opportunity—a paradoxical (矛盾的) way to promote consumption and sell stuff.
In fact,Earth Day is such a good sales hook that some shops,like Target,have expanded Earth Day into Earth Month.
There isn’t time to give you a full rundown of the Earth Day shopping opportunities I was alerted to this past week.They included deals on buying bottled water and earth-friendly diaper wipes.
My award for the silliest promotion:a plan to gift 25 of the most environmentally conscious stars unique,useful and fabulous “green” products and services,including skin care products,cat litter,cheesecake and artwork.My guess is most of the stuff will end up in celebrities’ garbage.
Is buying and selling a good way to celebrate and protect the environment?I would argue that Earth Day might be an occasion to consider giving up purchases or habits that are environmentally questionable or that we could happily do without.How about not buying bottled water,but refilling a water bottle?How about not buying foods—even “organic” foods—that are packed in non-recyclable plastic?
Don’t get me wrong.Bridgestone is celebrating Earth Day by promising to repurpose a spent tire for every tire that it sells.Verizon will plant a tree for each cellphone you trade in.Some coffee stores will even refill reusable mugs at no charge.Target is giving out free reusable carrier bags without requiring a purchase.
But few retailers are taking the next step—charging a fee at the cash regis
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