本科毕业论文-论述简单原则在广告摄影中的运用与表现.docVIP

学 号 哈尔滨学院学士学位论文 This simple principle in the application of advertising photography and performance 学生姓名： 所在学院： 艺术与设计学院 所在专业： 摄影 指导教师： 职 称： 讲师 所在单位： 哈尔滨学院 论文提交日期： 2015年 月 日 论文答辩日期： 2015年 月 日 学位授予单位： 哈尔滨学院 目 录 摘 要 II ABSTRACT III 前 言 1 第一章 绪论 2 1.1简单原则的概念 2 1.2简单原则在广告摄影中的特点 2 1.2.1超浓缩 2 1.2.2多融合 3 1.2.3表现力强 3 第二章 简单原则在广告摄影中的运用及表现 5 2.1 简单原则在广告摄影中的运用 5 2.2简单原则在广告摄影中的具体体现 5 2.3 简单原则在广告摄影中应用的范例 6 第三章 简单原则在广告摄影中的影响和发展趋势 9 3.1简单原则在广告摄影中的影响 9 3.1.1简单原则在构图方面的影响 9 3.1.2简单原则在色彩方面的影响 10 3.1.3简单原则在创意方面的影响 10 3.2 简单原则在广告摄影中的发展趋势 11 结 论 13 参考文献 14 致 谢 15 摘 要 ABSTRACT 窗体顶端 With the continuous development of social economy, advertising photography has become the bridge and link between businesses and consumers. Because the accuracy of photographic works and with the unique visual effects, so greatly improves the advertising awareness, make it easier for consumers to choose this product. Endless can mass advertising photography, in order to more innovative attitude appears in front of consumers, many of the advertising media is pulling out all the stops. But philosophy principle said: simple is rich. Therefore, adhering to the simple principle, will become simple and intuitive advertising photography can better embody the contents of expression of beauty, so that it has higher transmission force, expression of plump, vivid and not frustrated yun. This is to say, can accurately be simple principle is applied to advertising photography, emphasized the characteristics shown, it is particularly important. It can not only make the advertising photography occupy an invincible position in the competitive tide roaring waves, more can make the advertisement the media have more capacious future. Key words：Advertising photography：Application；Performance 前 言 窗体顶端 窗体底端  第一章 简单化原则概述 1.1简单原则的概念 简单化顾名思义，是把复杂的东西变成简单的，摄影美学在获得广大艺术界的接纳的同时，也有人开始质疑摄影为此而出卖了灵魂