China Web Game overview IDC.pdfVIP

I N S I G H T C h i n a W e b G a m e O v e r v i e w a n d T r e n d s , 2 0 0 8 Bryan Yuan I D C O P I N I O N 7 With a year or two of preparation, the Web game market saw fast-rate development in 7 7 2008. New Web game products were successively introduced to the market while 7 . 1 numerous game operators jostled into this space. While the Web game market, at 9 3 8. present, is a niche market, it has huge market potential. 0 1 . 6 8 . The rapid development of Web games is inevitable as browser technologies P a develop. Rich-client interface RCI allow for exceptional image display and n i interactivity using the browser ó the most expansive platform ó and h C f Asynchronous JavaScript and XML Ajax applications in Web games help to o c i l greatly improve user experience. b u p e R The birth of revenue sharing through joint operation allows for more portal Web s e sites and a Web 2.0 community. Web sites taking part in the Web game market l p o drives the rapid development of this segment accordingly. e P 1 3 0 Web games additional developments for the handset platform will become a common 0 0 1 development trend. As such, the opportunity for transplatform coverage rates and g n i profitability will be enlarged. j i e B e u n e v A n a g n a h C t s e W 8 8 e r a u q S s e m i T g n i j i e B , 1 1 6 m o o R Filing Information: September 2008, IDC #CN656105Q, Volume: 1, Tab: Markets China Consumer Devices and Services: Insight I N T H I S I N S I G H T This IDC insight provides an overview of the Web game market and how it should be viewed from the gaming industry perspective. As an extension to IDCs China Gaming 2008?2012 Forecast and Analysis IDC #CN656103Q, May 2008 , IDC has recently launched a series of industry insights that focuses