《《Business innovation self-checkout machine》.pdfVIP

It comes from? • Do cashiers take too long to scan your purchases? • Are you embarrassed when the cashier scans your embarrassing items? • Take the cashier out of the equation and do it yourself at a self checkout lane. What is a self-checkout machine? • A mechanism for customers to pay for purchases without the retailers staff. • An alternative to the traditional cashier-staffed checkout. Low and middle level market High level market Developing market It is implemented most often in grocery stores and other large- scale stores in developed countries. Steps 1. Bring your purchases to the self-checkout line. 2. Press the Start button on the touchscreen. 3. Confirm whether you brought your own bags. 4. Scan your purchases by lining up the bar-code with the red light of the scanner. 5. Place each scanned item onto the bagging platform immediately after you scan it. 6. When you are done, pay for your purchase. Different ways to pay Why is it a wicked problem? From retailers perspective: • Lowers cost of operation as marginal-cost of a self- check out is lower • Increases personnel reliability From consumers perspective: • Potentially faster service as consumers can have a choice of self-service • Potentially lower prices as lower costs can be passed on to consumer From retailers perspective: • Higher shrinkage. You dont have an extra set of eyes that can watch for theft. • Higher initial cost: Self-check out machines can be expensive to buy. From a consumers perspective: • Lower customer service: Having your consumers’ act as their own cashier and bagger is not necessarily a positive experience. • Lack of customized information