《Consumer responses to wine bottle back labels》.pdf

This article was downloaded by: [Memorial University of Newfoundland] On: 19 March 2012, At: 06:24 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Wine Research Publication details, including instructions for authors and subscription information: /loi/cjwr20 Consumer responses to wine bottle back labels a b c Steve Charters , Larry Lockshin Tim Unwin a School of Marketing, Tourism and Leisure, Edith Cowan University, Joondalup, Western Australia, 6027, Australia b School of Marketing, University of South Australia, GPO Box 2471, Adelaide, SA, 5001, Australia c Department of Geography, University of London, Royal Holloway, Egham, Surrey, TW20 0EX, UK Available online: 21 Mar 2007 To cite this article: Steve Charters, Larry Lockshin Tim Unwin (1999): Consumer responses to wine bottle back labels, Journal of Wine Research, 10:3, 183-195 To link to this article: /10.1080/09571269908718177 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: /page/terms-and- conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in a