《A six step content marketing model》.pdf

steven@ @steven_insites ………………………………………….………..……………..……………………………………………..…….. What to expect from this paper? ………………………………………….………..……………..……………………………………………..…….. • A pragmatic 6 step approach to start with content marketing. For most marketers content marketing is intangible. This paper makes content marketing very easy to understand and it guides you through the basic principles behind the philosophy. • This paper is based on research. InSites Consulting conducted a qualitative study among 27 international companies to talk about the integration of social media. Content marketing was one of the topics. Further, an in-depth analysis of 1,000 Facebook brand pages and 300,000 tweets about brands are used to write this paper. Finally, another source of inspiration was a quantitative study among 400 senior marketers in the US and the UK. • The results of this research are translated into both strategic and pragmatic insights that should help companies to better understand and implement content marketing. ………………………………………….………..……………..……………………………………………..…….. The objectives of content marketing ………………………………………….………..……………..……………………………………………..…….. Content marketing is one of the key challenges • Being recognised as an expert in your field: Strong and relevant content will for companies these days. Most companies enhance the positioning of your company. Show that you are aware of the latest trends acknowledge the need to change their commercial and that you are interested in innovation. This will help you to be seen as an expert in model due to the rise of social media. Most your field and will increase general awareness of your brand. companies are looking for ways to become • Maintainin