《China Marketing Report 230913》.ppt

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2016-09-14 发布于河南
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《China Marketing Report 230913》.ppt

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China Marketing Plan for 2014 September 2013 China Marketing Team 2013 Marketing overall spend(up-to-date) Currency/GBP OFF LINE ? Building Signage 59,056 OOH Signage 2,000 Print Ad 77,601 Customer Events 10,990 Referral Programme - Sponsorships - Agent Marketing 15,503 Corporate Account Marketing - Collateral 21,299 Radio TVC 11,000 Ambient/Urban 72,000 Translation costs 17,305 PR COMMS 45,251 ON LINE/DIGITAL ? SEM 399,601 SEO 36,668 Banner Ads 9,921 CRM/EDM programme - Mobile Banner Ads - Commercial Partners 5,500 Local Partnerships/Chamber Memberships 4,331 Total base marketing spend 788,026 Total NCO spend 92,333 2013 China Marketing Overall Result (Up–to–date) 2013 Plan Spend Predict Result Currency/GBP 1,353,821,000 Population 661 Cities *50,000,000 SME China will be the next leading market. * according to iResearch : /html/consulting/others/DetailNews_id_65361.html $ 8.4 Trillion GDP China Market Overview China has the world’s largest online population China could surpass the U.S. as the largest E-commerce market by 2015 China Online Marketing Online Outdoor AD will play a greater role in the near future. ? 2006 2007 2008 2009 2010 2011 2012 2013f 2014f TV 26.0% 16.4% 18.0% 10.0% 7.7% 10.7% 6.2% 5.4% 5.5% Radio 66.3% 30.4% 31.0% 13.8% 29.6% 11.1% 10.7% 3.4% 3.9% Newspaper 8.8% 8.8% 14.0% 9