《E-marketing ROI 2016 mar（思齐软件）_亿邦动力第七届中小企业电子商务大会》.pdf

搞电商，上亿邦！ 搞电商，上亿邦！ 搞搞电电商商，，上上亿亿邦邦！！ (亿邦动力网) H(电子商务社区) (电商服务超市) Spread Email | SMS | Facebook Hong Kong | Shenzhen ReasonableS 14 Listed companies and her subsidiaries 上市公司及其子公司 (Exact Software) Citifinancial DBS used email ad network service ReasonableS � ROI = return on investment � Will you continue your ad / marketing campaign if... ◦ RI ◦ R=I ◦ RI ReasonableS � Most marketing books say it takes 7 to 12 impressions or touches for a marketing message to be remembered. ReasonableS ReasonableS � Cost of new customer = 1/6 cost of customer retention ReasonableS Acquisition cost * 购买成本* Low profit margin in eBay and   Max CP   Avg CPC Top Paying Keywords C search engines – Google, 96.87 adverse credit Intermarket Group:     31.10 Yahoo due to competition remortgage �B   54.31   29.34 att call conference   60.86   28.51 angeles drug los rehab spends $42 to sign up 竞争因素导致eBay和Google,   101.30   28.23 att go Yahoo等搜索引擎上的低利润率 61.47