《Experiential Marketing》.pdf

This article was downloaded by: [University of Huddersfield] On: 16 February 2013, At: 22:23 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: /loi/rjmm20 Experiential Marketing Bernd Schmitt Version of record first published: 01 Feb 2010. To cite this article: Bernd Schmitt (1999): Experiential Marketing, Journal of Marketing Management, 15:1-3, 53-67 To link to this article: /10.1362/026725799784870496 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: /page/terms-and- conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material. Journal of Marketing ManageIllent 1999, 15,53-67 Bernd ExperientialNiarketing Schmite In this article, I contrast traditional ma