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《Experiential Marketing》.pdf
This article was downloaded by: [University of Huddersfield]
On: 16 February 2013, At: 22:23
Publisher: Routledge
Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered
office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK
Journal of Marketing Management
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Experiential Marketing
Bernd Schmitt
Version of record first published: 01 Feb 2010.
To cite this article: Bernd Schmitt (1999): Experiential Marketing, Journal of Marketing
Management, 15:1-3, 53-67
To link to this article: /10.1362/026725799784870496
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Journal of Marketing ManageIllent 1999, 15,53-67
Bernd
ExperientialNiarketing
Schmite
In this article, I contrast traditional ma
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