Citibank Launching the Credit Card in Asia Pacific课件.pptVIP

Citibank: Launching the Credit Card in Asia Pacific Erica Baumann Paul Davis Nathan Hahn Rebecca Leeds Lauren Lettieri Overview:Geography of Asia Pacific Overview:The Pacific Ocean’s Eleven Hong Kong (1902) Taiwan (1964) Australia (1965) The Philippines (1902) Guam (1969) Singapore (1902) India (1902) Malaysia (1904) Indonesia (1918) Thailand (1967) Korea (1967) Overview:Citibank’s Mission Statement Citibank’s mission in the Asia Pacific region was to be the most profitable provider of a wide array of financial services to an increasingly affluent and middle-income market, and to reac