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《Corporate Sigma 3》.pdf
2
Corporate Beliefs:
The Soul
There is nothing more pathetic than a man with eyesight but no vision.
Helen Keller
Author and activist
In many religions, the soul is the eternal part of a person. It is usually
thought to consist of one’s inner awareness and personality, and can be
synonymous with the spirit, mind, or self. The dictionary defines soul as
“An entity which is regarded as being an immortal or spiritual part of the
person and, though having no physical or material reality, is credited with
the functions of thinking and willing, hence determining all behavior.”1
This capacity of the soul to think and determine behavior allows the cre-
ation of vision. Mary Wollstonecraft Shelley believed that “Nothing con-
tributes so much to tranquilizing the mind as a steady purpose — a point
on which the soul may fix its intellectual eye.”2 She was describing the
innate need of the soul to have a vision — a point to focus on and guide
it. Just as human beings have this need, the corporation, which also has a
soul, needs a vision to guide it.
Corporations that have embraced this ideal have noticeable characteris-
tics. They show passion, commitment, and the ability to achieve extraor-
dinary success. They are soulful, and it shows in the ways they conduct
their business, energize their employees, and exist within their communi-
ties. On the other hand, corporations without soul usually appear disor-
ganized, distracted, and unproductive.
Many studies have shown that companies that adhere to a well-defined
core ideology and that have a clear organizational mission, vision, and core
values become very successful. Jim Collins and Jerry Porras provide a well-
documented example of such study in their book, Built to Last.3 The study
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