Aberdeen Cross Channel Loyalty Study英文资料.pdfVIP

Cross-Channel Customer Loyalty Rewards, Promotions, and the Battle for ROI March 2010 Chris Cunnane, Sahir Anand ~ Underwritten, in Part, by ~ Cross-Channel Customer Loyalty: Rewards, Promotions, and the Battle for ROI Page 2 Executive Summary Customer loyalty is increasingly important for retailers as consumers Research Benchmark continue to tighten their purse strings in a struggling economy. Customer Aberdeen’s Rese