《北京农村商业银行发展战略分析》.docVIP

北京农村商业银行发展战略分析 Analysis on PRCB Development Strategy 刘?? 伦???? LIU? Lun???? ?(北京农村商业银行，北京，100034) [摘? 要]本文通过分析北京市农商行成立原因、战略定位，运用博弈矩阵考察了竞争战略收益值，提出需在改革中进行差别化定位和差异性经营，科学制定合适的发展战略和竞争战略，旨在提高农商行内在质量和增强金融素质。 [Abstract]This paper,analyzes the designing reasons and strategy orientation of PRCB,applying game matrix studying on the revenue value of competitive strategy,advancing differentiation orientation and different operation,scientificly framing the appropriate development strategy and competitive strategy, aiming at boosting PRCB internal quality and enhancing financial diathesis. [关 键? 字]? 北京农村商