数据挖掘在手术医疗器械分销行业中应用.pdf

数据挖掘在手术医疗器械分销行业中的应用 最后介绍了“新促销计划建议模型”，运用Apriori 算法，分析出了手术医疗器械 产品间的关联规则，掌握了医院使用产品上的一些习惯，解决了厂家促销政策的制订总 是凭经验，执行效果不理想的问题，科学地提供了新促销计划建议，结果令厂家和D 公 司都非常满意。令全国总经销商的服务突破了传统的范围，使经销商和厂家的合作关系 更加稳固。 关键词 手术医疗器械，数据挖掘，常用度数，Apriori 算法 II 数据挖掘在手术医疗器械分销行业中的应用 THE APPLICATION OF DATA MINING IN SURGICAL MEDICAL DEVICE DISTRIBUTORS ABSTRACT Since China has the largest population in the world and the public requirement to healthcare is becoming higher and higher, the increasing demand of the healthcare providers to medical devices results in unprecedented development. After China opened the door and joined WTO, more and more world famous multinational companies move the base of manufacture to China for saving the cost of product and sales, which could provide good quality products and the professional service at lower cost. With the countrywide economic growth, more scientific research projects about medical device are carried out by the government. As a consequence, the domestic medical device manufactures have made great development in these years, while competition in the market of China is getting fiercer. The surgical medical device distributors look forward to improving the core competence and keeping a stable and long-term business relationship with the suppliers, so that they can survive in the economy crisis. Data mining is a group of techniques that find relationships that have not previously been discovered, including database management, artificial intelligence, machine learning, pattern identificatio