《人民日报》和《中国日报》传播策略de比较分析柬.pdfVIP

—— Comparative Analysis on Communication Tactics of People’s Daily and China th Daily——taking the reports on 17 Party Congress by People’s Daily and China Daily for example th Abstract: By the content analysis on reports on 17 Party Congress by People’s Daily and China Daily, it is found that the two newspaper have their own traits on aspects of agenda setting and communication tactics, from which the two newspaper could be viewed as disparate. Comparing to People’s Daily, China Daily shows some traits of theory and tactic, in aspects as appealing method, objectivity, news approach, sources, diagram photos, but it is also found out that both of them fail to keep a satisfying objectivity level, which is necessary for guaranteeing communication result, while adopting various of communication methods. th Key words: 17 Party Congress Communication Tactics Internal Communication External Communication 1 1. 2. 3. 1. 2007 10 12 2007 10 23 2. 1 2China Daily 3. 1