网络广告和其影响研究.pdf

能够更方便地作为合作信号 更容易得到竞争对手的响应 分析了基于网络广告的 产品价格策略 研究了广告与产品价格组合对新企业进入的限制 关键词 网络广告 网络营销 信任制度 信号模型 V Abstract With the advantage of high efficiency and low capital cost, online trading is now developing rapidly all over the world, and has become a new beneficial branch in the global economic development. In E-Commerce time, the effect of advertising will be more important as the transactions between manufacturer and the customer tren