房地产企业品牌构建探究.pdf

Study on Real Estate Companies Brand Building A Dissertation Submitted to the Graduate School of Henan University in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration By Wang Yi Supervisor: Prof. Feng Changsheng Date: Oct. 15, 2012 摘 要 随着我国市场经济建设日趋成熟，良性的市场竞争体系也已基本形成。对于房地产 企业来说，进行品牌建设是企业未来发