群体部分.ppt
An individual must carefully choose the channel of communication based on the message they want to send or the media richness. A “rich” channel will be able to handle multiple cues at the same time, facilitate rapid feedback, and be very personal. Different generations will see communication channels differently in this regard. Managers must take this into account when communicating. (c) 2008 Prentice-Hall, All rights reserved. * There are a number of barriers to effective communication that can distort the message being sent. Let’s look at a few of those. Filtering is a common barrier
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