复制_我国旅游服务贸易的现状及其竞争力分1.docVIP

我国旅游服务贸易的现状及竞争力分析 摘要 服务贸易是当今国际贸易中发展最为迅速的领域，而最为服务贸易最为重要的组成部分，旅游服务贸易一起丰厚的利润以及对一国经济的巨大贡献正在日益引起世界各国的广泛关注和重视。可以预见，随着各国旅游经济的不断发展，旅游服务贸易将成为国际竞争和合作的重要领域。改革开放以来，中国旅游服务贸易凭借旅游资源的独特优势，经过二十多年的发展已经取得了长足的进步，在整个国民经济中发挥着举足轻重的作用，在面临国际旅游市场的竞争日益激烈，我国旅游服务贸易仍存在着一些需要解决的问题。我国作为国际旅游竞争领域的后来者，要想从旅游资源大国向世界旅游强国转变，增强国际旅游服务贸易竞争力是解决问题的必由之路。本文概述了我国旅游服务贸易的现状，利用国际市场占有率指数，净出口指数，贸易竞争指数分析了我国旅游服务贸易在世界旅游服务贸易的地位，并提出了对我国旅游服务贸易发展的建议。 关键词:旅游服务贸易 发展现状 竞争力 Research on the Present Situation and Competition of China’s Tourism Trade in Service Abstract As the most important component in the service trade，the tourism service trade obtains widespread attention because of its rich profit and tremendous contribution to a country’s economy. With the development of various countries’ tourism service economy, the tourism service trade will become the most import domain in the international competition and cooperation. Since reform and opening, the China’s tourism in services with its unique advantages in tourism resources has made great progress in the national economy, after 20 years of development. It plays a decisive role in the face of international tourism market, increasingly fierce competition, our country tourism services trade still exists some problems need to be solved. China’s competitiveness as an international tourist area of late, to a large tourist resources from Word Tourism power change, and enhance our international travel services trade competitiveness is only way to solve the problem. This paper provides an overview of the present situation of china’s tourism trade in services, make use of international market share index, net export index, TC index to analyze status of China’s competitiveness in the word tourism trade in services, and provide the suggestion of China tourism trade in services. Key Words：Tourism in services; Development of present situation; Competition 目录 摘要 ABSTRACT 第一章 前言 第二章 旅游服务贸易的基本理论 2.1 旅游服务贸易概念界定 2.1.1 旅游服务贸易的定义及特点 2.1.2 旅游服务贸易作用 我国旅游服务贸易现状 3.1 我国旅游服务贸易发展现状