天翼3G校园推广现状分析,策划书.docVIP

目 录 一、策划理念·········································2 二、总体思路·········································2 三、企业环境·········································3 四、行业现状分析·····································4 1、全局篇 2、校园篇 五、产品分析·········································6 1、天翼3G业务功能（部分） 2、主推产品分析 六、SWOT分析······································8 七、竞争对手分析····································9 八、消费者分析······································13 1、性格特点分析 2、消费特点分析 3、周围的网络特点 九、营销策略········································17 十、经费预算········································19 十一、团队介绍································