旅游业态及创新的研究综述.docVIP

摘 要 “业态”一词来源于零售业，用以描述零售行业不断发展变化的营业形态。更为准确的把握了旅游业的发展趋势和状态，旅游业态研究已经进入学者们的视野。文章对旅游业态的相关基本理论进行了初步研究, 首先探讨了旅游业态的概念、特征及分类, 然后分析了旅游业态的要素构成、生成机制和发展规律,以及旅游业态的评价指标体系及方法，在此基础上,最后指出了旅游业态创新的基本模式与创新策略。 关键词: 旅游业态;要素构成;生成机制;发展规律;创新路径 ABSTRACT With the format development of the theory ,the term “format” is no longer just the retail. When combined with the format and tourism. the new term Travel formats” which is to describe the complexity of the tourism industry development trend is appear. And this paper sorts of related basic theory of tourism is studied.This paper firstly probes the tourism the concept