Refining the dual-process theory of preference construction A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien》.pdf
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Refining the dual-process theory of preference construction A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien》.pdf
Available online at
ScienceDirect
Journal of Consumer Psychology 23, 4 (2013) 564 – 568
Research Dialogue
Refining the dual-process theory of preference construction: A reply to
Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Margarita Gorlin, Ravi Dhar ⁎
Yale School of Management, 135 Prospect Street, New Haven, CT 06511, USA
Received 29 May 2013; accepted 31 May 2013
Available online 24 June 2013
Abstract: Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address
the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference
construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice.
© 2013 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
Keywords: Preference construction; Dual-process; Dual system; Context effects; Choice
Introduction Gawronski
The primary purpose of our target article in this research While Gawronski acknowledges that our dual-system frame-
dialogue was to foster a conversation among researchers in work of choice has integrative value due to the way it
cognition, reasoning, heuristics, attitudes, and behavioral decision encompasses many preference construction effects, he identif
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