Seeing the social roles of brands How physical positioning influences brand evaluation》.pdfVIP

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Seeing the social roles of brands How physical positioning influences brand evaluation》.pdf

Seeing the social roles of brands How physical positioning influences brand evaluation》.pdf

Available online at ScienceDirect Journal of Consumer Psychology 23, 4 (2013) 509 – 514 Research Report “Seeing” the social roles of brands: How physical positioning influences brand evaluation☆ Xun (Irene) Huang a,⁎, Xiuping Li b, ⁎, Meng Zhang c,⁎

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