Sound symbolism effects across languages Implications for global brand names》.pdfVIP

Intern. J. of Research in Marketing 29 (2012) 275–279 Contents lists available at SciVerse ScienceDirect Intern. J. of Research in Marketing journal homepage: www. / locate/ijresmar Sound symbolism effects across languages: Implications for global brand names L. J. Shrum a,⁎, T. M. Lowrey a, David Luna b, D. B. Lerman c, Min Liu a a University of Texas at San Antonio,