LecIntroductiontodatamining数据挖掘..pptVIP

Introduction to Data Mining Gaolin School of Computer Science and Technology Xidian University Course Information Instructors: Lin Gao Office: Main building I 427 Email: lgao@ Phone:(O), Cell) What Is Data Mining? Data mining (knowledge discovery from data) Extraction of interesting (non-trivial, implicit, previously unknown and potentially useful) patterns or knowledge from huge amount of data Alternative names Knowledge discovery (mining) in databases (KDD), knowledge extraction, data/pattern analysis, information harvesting, business intelligence, etc. Watch out: Is everything “data mining”? (Deductive) query processing. Expert systems or small ML/statistical programs Why Data Mining?Potential Applications Data analysis and decision support Market analysis and management Target marketing, customer relationship management (CRM), market basket analysis, market segmentation Risk analysis and management Forecasting, customer retention, improved underwriting, quality control, competitive analysis Fraud detection and detection of unusual patterns (outliers) Other Applications Text mining (news group, email, documents) and Web mining Stream data mining DNA and bio-data analysis Course Outline Data mining tasks - Clustering, Classification, Rule learning Introduction Preprocessing Data Warehouse and OLAP Technology: An Overview Classification/Prediction: Distance based algorithm; Tree-based algorithm Clustering: Hierarchical Methods, Agglomerative and Divisive Hierarchical Clustering, Partitioning Methods, k-Means and k-Medoids Association rules: Different algorithm types Integration of Multiple Technologies Data Mining: Classification Schemes General functionality Descriptive data mining Predictive data mining Different views, different classifications Kinds of