企业微博营销传播的研究..docVIP

摘 要微博营销传播微博在企业营销传播中的应用策略 关键词微博营销传播 Abstract With the popularity of micro-blog, businesses can take advantage of the network platform, integrating network resources, providing the public, more companies updated product information. To increase their own marketing channels, while real-time interactive micro-blog enables enterprises to more easily conduct research in product development, business development strategies to better adjust. Based on an overview of the enterprise micro-blog marketing basic theory of Park and Crystal Orange Hotel Seoul factor enterprise micro-blog marketing communica