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Abstract
onthe ofthe channel,this
Focusingproblemsmarketing papermainly
the of channeland intoits
analyses
necessityintegratedmarketing probes
inthe ofthe ofchannel’S ODthe
way light tendency strategy,based
researchesofChineseandWestern volumeis of
specialist.thecomposed
four
parts.
Partone:thisoffersadefinitionof channel
part integratedmarketing
itsessential
and feature
analyses
Parttwo:this the of
partanalysesnecessityintegratedmarketing
channelafteran intoits basesand
inquiry backgrounds,causes,theoretical
etc.ItusetheGame to theconflictand
Theoryanalyse cooperation
betweenthechanneImembers
first amodelof
Partthree:this forward
part put integratedmarketing
it thecontrolbetweenthe
channel,second
analyses power members,finally,
the of
it forwardthesolutionfrom
put pointphysical
betweenthe ofcommunicationandetc
members,pricesystem,regulation
of
Partfour:this thefunction
partanalyses integratedmarketing
themethodtoevaluateit
channel,suggests
channel
marketing
Keywords:integrated
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