“THE WOLF AT THE DOOR”：HOLLYWOOD AND THE FILM MARKET IN CHINA FROM 1994-2000(三).docVIP

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“THE WOLF AT THE DOOR”：HOLLYWOOD AND THE FILM MARKET IN CHINA FROM 1994-2000(三).doc

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“THE WOLF AT THE DOOR”：HOLLYWOOD AND THE FILM MARKET IN CHINA FROM 1994-2000(三).doc

“THE WOLF AT THE DOOR”：HOLLYWOOD AND THE FILM MARKET IN CHINA FROM 1994-2000(三) 　　The fate of Popular Cinema is a good indication of the fate of Chinese cinemamore generally.Only about 30，000ballots were reportedly collected for the 22ndOne Hundred Flowers Film Awardsin 1999，including both the printed and Web-basedvoting outlets.（29）Indeed ，one Chinese source reported that only 20，000ballots were cast in 1996.（30）Circulation for an average issue as of 1998was308，333，still making it one of Chinas leading periodicals ，but this is afar cry from its previous prominence.（31）Indeed ，according to interviewees，its relatively low cost ，large institutional subscription base，and name recognitionhave kept it afloat ，albeit under increasing pressure to adjust to new marketconditions. 　　Undoubtedly Hollywoods greatest success in China ，as it was virtually everywhere，was the performance of Titanicat the box office.As Table 1makes clear，thesuccess of Titanichas dwarfed all other films in China ，imported or domestic.Its box office of 359.5million yuan is more than triple the second most successfulfilm，True Lies ，which brought in 102million yuan.This success has been reflectedin surveys on audience preferences.One survey，for example，asked 1，500residents18years old and above in Beijing ，Shanghai and Guangzhou to list their favoriteimported film.Titanicwas chosen by 35percent.True Liescame in second ，albeit with only 1.6percent.No other imported film scored higher than 0.7percent.Indeed，when respondents were asked in the survey to choose their favorite domesticfilm，none reached the level of 6percent.（32）The success of Titanicandits potential lessons for Chinese films was also a frequent topic for discussionin Chinese film journals.（33） “THE WOLF AT THE DOOR”:HOLLYWOOD AND THE FILM MARKET IN CHINA FROM 1994-2000(Ⅱ) 　　——Chapter Prepared for Eric J.Heikkila and Rafael Pizarro ，eds.，SouthernCalifornia in the World and the World in Southern California（Greenwood