The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation.pdfVIP
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The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation.pdf
PsychologyResearch,August2015,Vo1.5,No.8,464-477
doi:10.17265/2159.5542/2015.08.003
N a
TheRoleofEmotionalandCognitiveResponsestoSportVideo
GaminginSportBrandAttitudeFormation
YongjaeKim Seungbum Lee JinaHyejinBang
KutztownUniversityof UniversityofAkron, FloridaIntemationalUniversity,
Pennsylvania,Kutztown,USA
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