The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation.pdfVIP

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The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation.pdf

The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation.pdf

PsychologyResearch,August2015,Vo1.5,No.8,464-477 doi:10.17265/2159.5542/2015.08.003 N a TheRoleofEmotionalandCognitiveResponsestoSportVideo GaminginSportBrandAttitudeFormation YongjaeKim Seungbum Lee JinaHyejinBang KutztownUniversityof UniversityofAkron, FloridaIntemationalUniversity, Pennsylvania,Kutztown,USA

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