毕业论文：企业对外投资风险管理—以海尔集团为例.docVIP

 宁 毕业论文 企业对外投资风险管理以海尔集团为例随着市场经济的发展，企业间的竞争日趋激烈，为了求得自身的生存和发展，企业选择对外投资是其增加收益的有效途径之一。当然，企业在获取收益的同时风险必然存在，在各种因素的影响下，一些企业或者对外投资取得较大成功，或者对外投资失败。Abstract With the development of market economy, the increasingly fierce competition among enterprises, out to the strategy of a substantial advance in order to obtain their own survival and development, the companies have chosen to foreign investment is one of the effective ways to increase revenue. Of course, the complexity of the impact of the international business environment, the risk must exist of gains, have been more successful under the influence of various factors, some companies or foreign investment or foreign investment failed.Enterprises in the process of foreign investment, while facing various risks, the need for effective risk management in order to effectively control risks to obtain benefits. This paper describes the concepts and theories of risk management of Chinese enterprises to invest overseas, the type of foreign investment risk and will have the status of risk management of Chinese enterprises to invest and our enterprise - Haier Group for example a detailed analysis of the status of foreign investment and foreign investment patterns, profound analysis of the issues of risk management of Chinese enterprises in foreign investment as well as the best risk management strategy. Key words: foreign investment, risk management, investment patterns 目 录 一、对外投资与风险管理的概念和理论 1 （一）对外投资的概念 1 （二）投资风险的概念 1 （三）对外投资主要面临的风险 1 （四）投资风险管理的概念 3 二、我国企业对外投资风险管理的现状 4 （一）我国企业对外投资的发展状况 4 （二）对外投资风险管理的现状 7 三、目前企业对外投资风险管理存在的问题 8 （一）投资项目的技术含量不高 8 （二）企业海外投资战略不明确，难以适应国际市场的需要 9 （三）差异化巨大，缺乏适宜的社会发展环境 9 （四）经营管理方面优秀人才的匮乏 10 (五)财务政策危机的忽视 11 （六）投资前的调研不充分，欠缺行业竞争分析 11 四、企业对外投资风险管理的对策 12 （一）“先难后易”战略模式，选择正确战略打天下 12 （二）大力推进科技创新，增强企业竞争能力 12 （三）“入乡随俗”本土化，拉近文化差异 14 （四）培养人才，提高管理人才的风险意识 14 （五）加快建立现代企业制度，完善企业管理机制 15 （六）发挥主导市场投资优势，培育企业核心竞争力 16 （七）充分调研投资环境，做好风险防控 16 参考文献 18 致谢 19  企业对外投资风险管理—以海尔集团为例 一、对外投资与风险管理的概念和理论 （一）对外投资的概念 与企业对内投资。企业对外投资企业在的业务以外，