重庆dt公司发展战略研究mba大学本科毕业论文.docVIP

重庆DT公司发展战略研究 重庆大学士学位论文重庆大学学院 The Study On The Development Strategy of ChongQing DT Ltd A Thesis Submitted to Chongqing University in Partial Fulfillment of the Requirement for the Degree of Master of Profession By Xia Jianqiang Supervised by Long Yong Profession: Master of Business Administration College of Economics and Business Administration Chongqing University, Chongqing, China Oct, 2009  摘 要 重庆DT公司位于重庆武隆县主要从事铝土矿和氧化铝的生产和销售。由于2008年突如其来的全球金融危机使得氧化铝市场价格一路下滑，低于生产成本DT公司严重亏损。中国国内的宏观调控和经济的快速公司发展的机遇。因此，如何直面危机、应对挑战，公司当前紧迫的任务。 本文从DT公司的现状及未来发展角度出发，在对公司进行全面、深入、客观调研的基础上，运用战略管理全面深入地分析氧化铝行业宏观环境竞争环境经营、技术以及资源控制等内部运用SWOT矩阵工具分析，提出了DT公司的发展战略选择和战略组合在明确公司战略规划思路的基础上，锁定公司后向一体化战略，并制定出两个一体化方案进行分析和比较，最后确定了扩大生产规模的后向一体化最通过后向一体化战略抢占资源，构筑产业链的上游壁垒，稳定原材料供给，扩大生产规模，降低生产成本，提高企业竞争力，短期内实现扭亏为盈，长期实现做大做强的战略目标。就相关资源的取得方案实施时间安排以及人力资源企业文化等制定了具体措施，战略顺利。 论文的主要贡献在于，采用定量和定性分析结合研究的方法，大量的数据资料运用所学的管理知识，在对内外环境作详尽分析的基础上提出针对性、操作性强 关键词：氧化铝后向一体化战略ABSTRACT DT Ltd, a medium enterprise located in Wu Long County of ChongQing,mainly engages in bauxite and alumina’s production and sales. It’s a key enterprise in Wulong County, which is also belonging to one big two small planning project on the alumina development in ChongQing. With the sudden impact of the global financial crisis in 2008, and the full release of alumina production capacity in recent years ,the alumina prices was all the way down, even below the industry cost. The net had been minus, and the cash flow had been exhauslted. That’s the critical moment for its alive. Along with the Chinese macro-control policy, the quickly recoveried economy and the changes of company’s shareholder structure, it once again faces new opportunities. Therefore, how to face the crisis, deal with the challenges, solve difficulties and reduce losses to survive, innovate management, that are an urgent task for the current DT. Moreover, through the use of Bench Marking, SWOT matrix, the writer gave some idea that DT Ltd. made the strategic choice of development strategy and c