商务英语理论与实务 蒋景东situation 2 Importance of Intercultural Communication新.pptVIP

Importance of Intercultural Communication Intercultural Communication Importance of Intercultural Communication There are many more emphasizes the need to examine the changes that have taken place throughout the world and at home. Our rationale for looking at these changes is twofold. First , many of the events that have brought diverse groups together have been too subtle to detect and have taken place over a long period. Importance of Intercultural Communication Second , by demonstrating both the quantity and quality of these changes, we might be better able to arouse your interest in intercultural communication. We are beginning to realize that a symbiotic relationship links all people together. No nation, group, or culture can remain autonomous. If you touch one part of the world, you touch all parts. Importance of Intercultural Communication Three development have made intercultural contact and understanding imperative and can help us predict the future while telling us about the past: new technology and information systems, changes in the world’s population, and a shift in the world’s economic arena. Importance of Intercultural Communication The New Technology Technology has accelerated intercultural contact by spurring development in two areas of human endeavor: transportation systems and communication systems. Trips once taking days are now measured in hours. For instance, supersonic transports can place the tourist, business executive, or diplomat anywhere in the world within hours. This ease of mobility has enabled many people to travel overseas. Importance of Intercultural Communication As a result of this travel, people discovered cultures that sometimes seemed strange,even mysterious. Sources of differences went far beyond eating utensils and modes of travel. Travelers were exposed to what seemed to be cultural idiosyncracies in the perception of time and space, the treatment of women and the elderly, and even the meaning of truth. Other