国际商务英语new.pptVIP

International Business Writing introduction 1.What is a business letter? The letter is a common business communication medium. The most effective letters are messages from real people to other real people. Business letters should develop goodwill is a principle of vital significance. Letter-writing is an essential part of business. The letter is often evidence of a contract. 2.Why should we learn the course? Ways to finalize international trade: i. Correspondence (80%) ii. Fairs Exhibition (10%) iii. Mutual visits by trade delegations(10%) Correspondence / Communication in writing 函：Business letters 电：Telegrams, telexes, faxes E-mails 3.The nature goal of the course Nature - An English course combining international trade with English. Goal - To cultivate the ability of negotiating international trade in English, especially in English correspondence. 4. Requirements for writing business letters Good command of English Knowledge of business theory and practice Knowledge of technical terms Knowledge of psychology Skills in salesmanship 5. Seven guidelines of writing business letters- 7Cs Clarity Conciseness Courtesy Correctness Concreteness Consideration completeness Clarity means One sentence for one meaning only. There must be logical relationship between relevant sentences. No reversion or repetition is allowed to appear. In a simple and direct way. Conciseness means All the words/sentences and paragraphs in a letter must be clear cut and straight forward. Three aspects should be paid attention to: Conciseness (1) Using simple words instead of phrases or sentences. e.g.: — “soon” instead of “in the near future” — “Please” instead of “Will you be kind enough to...” — “now” instead of “at the present moment” etc —“We are pleased to...” for “It gives us much pleasure to...” Conciseness (2) Avoiding repetition of words in a same sentence. e.g.: — “Please quote your lowest price for your best quality.” for “Please quote yo