大“筷”人心之与地沟油强强联手营销策划书.doc

大“筷”人心之 与地沟油强强联手营销策划书 策划人： 黄莉莉 马丽琳 汤伟 王清 指导老师：张慧 策划时间：2012年5月5日至2012年5月27日 目录 摘要········································3 公司概述·································4 （一）公司宗旨······························4 （二）公司目标······························4 （三）创业理念······························4 产品与服务介绍···························4 市场分析·································4 1.需求分析·································9 2.市场现状·································9 3.竞争分析·································10 四．SWOT分析············