产业动态与全球市场分析.PPTVIP

Industrial Dynamics and Market/Competitor Analysis in a Global Context Key Concepts: Dynamics, Industry, Competition, Globalisation Knowledge, Analysis, Internet Overview of the Block Theories of Industrial Dynamism and Industry Analysis Theories of Competition and Implications for Strategies of International Firms International Market Knowledge The Internet The Concept of Industrial Dynamics Industrial Organisation (IO) Economics The S-C-P model Porter’s Five Forces Theories of Competition Perfect competition Independence and competitive rivalry Resource-Advantage Theory Competitive Dynamics Competition is evolutionary Firm strategies are disequilibrium provoking (cf. Schumpeter’s creative destruction) The Players The focal industry Customers’ industry/industries Suppliers’ industry/industries The environment as the playing field The Role of ICT in Changing the Rules of the Game ICT engineered competitors - new entrants ICT as a strategic tool ICT as chain facilitators Upstream Downstream Migatronic -”The Rolling Case” Testing Theory-Practice fit Characteristics of Migatronic’s industry Nature and degree of competitive dynamics Appropriatness of the S-C-P model Strategic Orientation of Migatronic Knowledge Acquisition and Management Possible role of ICT Alternative business development strategies for Migatronic- Some Key Concept Theories Dynamic Competition Dynamic Efficiency Competence-based theory Resource-base theory Alternative approaches to business knowledge management (East and West) ICT and International Business Management Competence-based Theory The Concept of Core Competence Dynamics of Firm competence Creating competence Leveraging competence Renewing competence The concept of organisational capabilities Strategic Implications of the Competence-based Theory Environmental scanning Identifying opportunities and threats Achieving strategic fit Management Foresight Proactive strategies Teaching Methods Lectures Reading Assignments Worksh