国际营销专业英语课后案例分析研究PPT Freddie·Laker 廉价航空.pptVIP

Innovation 1 Laker builted the first airline with lowest price. 2 They hold the idea of “no frills”.（只提供起码必须的航 空服务） economic climate Both the UK and US were in recession in the early 1980s，characterised by negative/low growth, high unemployment, high inflation and high interest rates. Eventually, the company borrowed at high interest rates，which were a major cause for the increase in the firms borrowing costs as well as its debts. mistakes Stop innovation 1 when other air companies also reduced their price to increase their passenger loads, but they didn’t cut down services, Laker, still hold the old idea, cheap but no frills. Don’t appeal to the customers any more. 2 Although Laker Airways had lower costs and a simpler organisation,buta it needed high year-round loads to make money at discount prices. Most of the passengers were likely to travel during the summer peak period. This made it challenging to achieve high loads during the winter. 求职应注意的礼仪 求职时最礼貌的修饰是淡妆 面试时最关键的神情是郑重 无论站还是坐，不能摇动和抖动 对话时目光不能游弋不定 要控制小动作 不要为掩饰紧张情绪而散淡 最优雅的礼仪修养是体现自然 以一种修养面对两种结果 必须首先学会面对的一种结果----被拒绝 仍然感谢这次机会，因为被拒绝是面试后的两种结果之一。 被拒绝是招聘单位对我们综合考虑的结果，因为我们最关心的是自己什么地方与用人要求不一致，而不仅仅是面试中的表现。 不要欺骗自己，说“我本来就不想去”等等。 认真考虑是否有必要再做努力。 必须学会欣然面对的一种结果----被接纳 以具体的形式感谢招聘单位的接纳，如邮件、短信 考虑怎样使自己的知识能力更适应工作需要 把走进工作岗位当作职业生涯的重要的第一步，认真思考如何为以后的发展开好头。 Thank you 演讲人：彭依娜 姜芳婷 俞晓旭 A good business concept is not enough 1966 1977 1980s Laker Airway Founded by Freddie Laker. It originally was a charter airline fiying passengers and cargo worldwide. In the early 1980s the company didn’t Survive the recession On 5 February 1982 went bankrupt It became the first long-haul, low-cost, “no frills ”airline. Business concept Move passengers across the Atlantic at a low fare and offer few frills. The airline didn’t offer many services , such as advance ticketing, cabin attendant service and extra space for luggag