C-USAStyleGuide-CBSSportsNetwork.PDFVIP

2015-16 CONFERENCE USA BRAND IDENTITY GUIDE STYLE GUIDE Conference USA Brand Identity CONFERENCE USA MARK This is the mark for use in all branding materials or communications from or about Conference USA. The mark was enhanced in conjunction with the launch of new membership in the league in July 2013. Guidelines for how to use this mark have been established to maintain consistency and are detailed in the C-USA Style Guide. Flat - universal use Digital - multimedia use One Color Application Institutional Only Color Palette CONFERENCE USA HISTORICAL MARK This is an archival mark for Conference USA. Use of this mark is discontinued efective July 1, 2014. Any use of this mark should be replaced at the earliest opportunity and no later than June 30, 2014. C-USA COLOR PALETTE The mark should be reproduced only in the oicial C-USA color palette or member institutional colors as detailed in the C-USA Style Guide. Pantone 2955 C99 M72 Y22 K6 R0 G55 B100 Pantone 187 C16 M100 Y87 K6 R172 G22 B44 Process Black 60% C52 M42 Y41 K6 R128 G130 B133 Cool Gray 9C Process Black 30% C26 M21 Y19 K0 R188 G189 B192 Cool Gray 4C STYLE GUIDE Conference USA Brand Identity ONE COLOR APPLICATION When the application does not support full four color, the one color mark should be used in all black, all white or the primary color of a member institution. INS