HowtoUseReferenceUSATutorial-ThomasJackson.ppt

How to use Reference USA A Guide To Creating Your Own Targeted Company Database By Tom Jackson Business Development 972.740.7367 thomasjackson@ /in/thomasjacksonjr (5-2010) Reference USA NOTE Reference USA is a database of over 14 million US companies, both private and public. Keep in mind: Participation in the database is voluntary and not all companies do  post their information. Some companies will be listed but not have their revenues posted Some companies will have only their corporate office/location listed  but not all subsidiaries – others will have every local sales office The US Census Dept. maintains the data that is the database for Reference USA. Reference USA - Quick Start to finding more companies  like those your know Find a local library that has Reference USA (most do) and verfiy that they support remote on-line access to the databases. You only need a Texas Drivers license to get a card – do not need to live in the town where the library is located. Start by clicking on the US Business (circled in Red) Reference USA – Getting Started The fastest way to find your INDUSTRY’s NAICS/SIC codes to start your TARGET LIST is to search on a current/potential client or employers name. This search will provide you with the NAICS information on that company. A search on this NAICS information will result in a TARGETED list of your former company’s COMPETITORS. (YOUR former employer’s name here) Targeted Accounts – Quick Start Select your company’s name from list. You may see the name listed more than once. You typically want to select the main office location to get the greatest amount of information. Targeted Accounts – Quick Start Targeted Accounts – Quick Start With your employer’s NAICS / SIC code number(s). Your can now enter these number(s) to get a list of ALL companies in that industry subset – this includes competitors!! SIC NAICS Targeted Accounts – Quick Start 1 3 2 5 Go back main menu: Click on Custom Search Click on Business T