韩国现代汽车成功及其对中国汽车自主品牌启示.ppt

——以韩国Hyundai为例 How many autonomous vehicle brands in China do you know? the core values HMC aspire to Internationalization Communication and cooperation Respect the talented person Customer first Challenge new possibilities ------The third stage (1990-2000) Accelerate RD, improve the product system. ① Launched the first concept car which completely researched and developed independently. ② Made it into new areas of the world car market, and further expanded the model series of Hyundai. ------The fourth stage (2000----) Strengthen the overseas sales, create global brands. ① Built the system of export regional headquarters. ② Built the brand image . It to be able to build factories independent development models in just 18 years (1967-1985), and to become Koreas largest automotive group, ranks among the top 20 global automotive company. Hyundai has one of the worlds largest automobile production base in Ulsan factory, statewide depot, Asan plant, eight research centers, with South Koreas only international-level car Proving Ground. 2013年2月韩国市场车型销量排行 销量排名 车型 2月销量（辆 ) 2013年销量（辆） 1 现代雅尊 7,293 15,320 2 起亚Mornin 6,917 14.639 3 现代Porte 6,860 14,665 4 朗动 6,853 12,939 5 索纳塔 6,787 13,818 6 新胜达 5,871 12,434 7 雪佛兰乐 4,921 10,046 8 起亚K3 4,240 8,245 9 起亚Bing 4,109 9,202 1 0 起亚K5 3,966 8,074 small question Which car do you think sales best in American market? A B C D And how about chinese market? A B C D E  by cuting down costs such as overheads ,administrative costs,manufacturing costs,operating expenses took control of Kia becoming South Koreas biggest carmaker and holding three-quarter of its domestic vehicle market