ASIAAMTrainingFeb2011-Debrief.ppt.pptVIP

Grasp of concepts In order to prepare everyone for the intense 3 days training, a pre session on what to expect of the 3 topics high level concepts are given to most of the AM/CAM : Glad that out of those who attended the sessions, 90% helped them during the training. ( DGs/ Master Ads/ SV vs SVP concepts are not alien ?) AM/CAMs Feedback on new products’ impact in local markets Smart Planning Positive response particularly for our research module Concerns over *Pubs’ adoption *Site Sections Mismatch AM/CAMs Feedback on new products’ impact in local markets MM 2.1 Positive response for overall enhancement benefits it will bring in : Creating Market Leader advantage Trafficking ads Improving campaign performance for large campaigns with many ads AM/CAMs Feedback on new products’ impact in local markets MM 2.1 Concerns over *Possible extra work generated for simple campaigns *Training to give agencies for new workflow *Adaption time to new upgraded platform AM/CAMs Feedback on new products’ impact in local markets Smart Versioning Pro Positive response: Overall very impressed with the functionality targeting capabilities it brings for clients Concerns over * Chinese Fonts issue with SV currently (take up too much file size) *Dependent on client and campaign volume *Multiple Language Limitation AM identify key takeaways AMs would need access to Sales Decks a well for overview features We can then use this to intro to existing accounts. After the accounts identify their interest, use specific ppts (used by Limor) to educate them How to improve this training? Intermittent internet access, need for speakers to trainer’s laptop Stages for approval takes time results in flight bookings done only after several days; losing out on best fare value Good Good, Logical Flow + hands on helped greatly Good Prefers to have 1 additional day, some find it too intense over 3 days. If last day training can end earlier, more chance to fly back home, inc