《台湾【浩汉工业设计作品】NovaDesignMotor》.pdfVIP

TRANSPORTATION MOTORDESIGN TRANSPOR- TATION DESIGN AUTO DESIGN MOTOR DESIGN CASE STUDIES OF TRANSPORTATION / MOTOR N G I S E D R O T O M / N O I T A T R O P S N A R T SY M Attila Elizabeth 三陽機車 Attila Elizabeth Vietnam 從越南市場來看 market perspectiVe 越南是熱門的東南亞新興經濟市場，「速克達機車」正是一 Attila Elizabeth is designed to target Vietnam‘s female users. 種社會身份的區隔象徵，代表著收入、生活水準優於其他人； The Vietnamese users consider scooter as a luxury item. 尤其是對於越南女性，經濟收入、消費力、生活品味和獨立 Given the fact that one motorcycle could take up a large 自主的意識都升高，相對的也特別挑剔商品的質感和風格。 percentage of their annual income, it’s quite natural that 從此項目開始，浩漢以鎖定「她們會喜歡」為目標下手，在設 Vietnamese consumers want their scooters to represent their 計之前，通透目標客群 「越南（輕）熟女」，進行生活習慣研 social status. Therefore, luxury shape features, configura- 究，最後設計出一款融合 「具歐洲質感．復古風格」的At t il a tions, and the use of special materials vary in accordance to Elizab eth機車，再為搭配歐洲風廣告行銷，大大席捲越南女 consumer’s needs. The international design team in Nova 性市場，造成搶購的熱潮，立即創下八千多台銷售佳績，連不 Design, understanding the lifestyles and needs for scooter 賣Att ila 的台灣，都在網路上興起了熱烈的討論。現在，三陽 categories of female consumers in Vietnam through analysis, Att ila成為越南新女性交通工具的最佳代名詞。 made alterations to Attila Elizabeth to detail design, includ- ing colors and finis