电摩托在国际市场分调研(EVT4000 export strategy报告).docVIP

Taiyuan University of technology EVT4000 export strategy Submitted by：Lee’s Team Class: IB0904 Group B Dong bo-yuan (Devon-126) Liu yu-xin (Anni-137) Liu ya-xing (Seven-135) Liu yang-na (Linda-) Liu xuan (Amanda-) Li kai (Lee-131) Submitted on：Dec.19th.2011 Liang chao (Levy-133) Assessor：Mr. Bland Summary Table of Contents Table of Contents…………………………………………...2 Introduction………………………………………………….3 Profile international markets...…………………………..4 The market research–Devon…….………………………..4 The market segmentation –Anni…………………………. The type of innovation –Seven………………………….. The five stages approach –Linda……………………….. The possible competitors –Amanda…………..……….. The positioning strategy–Lee…….…………………….. The marketing Mix–Levy……………………………… Conclusion………………………………………………… Appendix………………………………………………… Introduction Profile international markets Devon- The market research My group selected 3 countries about Brazil, India, and England to do market research. Brazil: Brazil is the largest nation economy in Latin America .It has lot of people and would be densely populated country in South America. Brazil has good traffic, the Brazilian government advocate people to use electric transport and provide conditions for the market. So its very good for electric transport. But Brazilian topography includes hills, mountain, and highlands. The country most of is tropical, so there are most rain falls. Riding electric transport is not good idea in Brazil. India: India is the worlds second-most populous country with over 1.2 billion people. People are very like motorcycle because it is very cheap and convenient. The Indian economy is the worlds ninth-largest economy and Indian economy is developing fast. In 1991 India became one of fastest growing major economies. India is a country in South Asia but there are lots of high mountains and most rain falls. England: England is the third largest population in the European Union. It would be the second most densely popula