战略管理-ppt CHAP01.pptVIP

Strategic ManagementConcepts Cases8th editionFred R. David Chapter 1: The Nature of Strategic Management PowerPoint Slides By: Anthony F. Chelte Western New England College Organizing Themes Global considerations impact virtually all strategic decisions. E-commerce has become a vital strategic management tool. The natural environment has become an important strategic issue. Strategic Management Defined Art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Strategic Management Club Visit and join the club on-line: Terminology “Strategic Management” Synonymous with “Strategic Planning” Strategic management Used more often in academia Strategic planning Used more often in the business world Terminology Strategic management Refers to: Strategy formulation Strategy implementation Strategy evaluation Strategic planning Refers to: Strategy formulation Brief History 1950s Term strategic planning originates 1960s – 1970s Strategic planning very popular Widely viewed as panacea for problems Brief History 1980s Strategic planning cast aside Planning models did not yield higher returns 1990s–2000 Revival of strategic planning Widely practiced in business world Strategic-Management Process Three Stages Key Strategic Management Terms (Cont’d) 1. Strategists 2. Vision statements 3. Mission statements 4. External opportunities and threats 5. Internal strengths and weaknesses Key Strategic Management Terms (Cont’d) 6. Long-term objectives 7. Strategies 8. Annual objectives 9. Policies Strategic Management Terms (Cont’d) Strategists Usually found in high levels of management (CEO) Help organization gather, analyze, and organize information Track industry and competitive trends Develop forecasting model Evaluate corporate and divisional performance Vision Statements Answers the question: “What do we want to become?” First